Started in 1962 as a small engineering firm dealing with mainly civil and mechanical engineering projects working predominantly with Municipal Corporation. The group had in a short span some path breaking and innovative projects like the Fire Brigade Headquarters at Byculla, World Bank Aided projects like the Matunga Pumping Stations and also excelled in Project Management Contracts like the Latur Village rehabilitation projects or the prestigious Goregaon Oshiwara MHADA townships of more that 3500 units completed within record time.
The group started its forays into real estate in the late 80’s but gathered momentum after the second generation got involved. The earlier projects were in Mumbai suburban areas of Andheri east at Poonam Nagar, Borivali, Virar, Mulund, Shivaji Park, and a new path was created when they moved into the Prathamesh Complex housing project at Veera Desai Rd, Andheri West. Since 1999 till date they have been developing different residential, commercial, club, shopping projects in that belt.
The group has a basic philosophy of creating value where none existed or adding where little was possible. It has been a company philosophy of refurbishing, recreating, reorienting or adding USP to a project before anyone could even anticipate or visualize the need or opportunity. This has led them to buy broken down projects in Andheri East, distressed assets at Kemps Corner, creating service apartments in 2002 when even the concept was alien, creating ready made studio space in their factory premises or creating Country Club project in a reserved property. Each time a landmark was given to the city and its entertainment/recreation starved population. All projects that were created like AMARA in fashion, Rudra in the spa/salon space, Orritel in hotels and service apartments, Magnotape or now MTS in shooting locations and banquets, are today leading brands in their segments and have contributed greatly in adding value to their users life.
The next thrust for the group shall lie in end user projects with property as a base of assisted living, children’s theme resorts, wedding village, hotels and service apartments, spa resorts, fashion café’s etc